Excellence in Customer Service pays off on the bottom line by dramatically influencing customer behavior through a dynamic, results-oriented process.
During this new decade of service-oriented industry, a mastery of Customer Service can mean the difference between success and failure. The corporate trend of raising Customer Service is an art form, treating service as a product that needs to be learned inside and out, and marketing service to customers as vigorously as if it were a direct revenue producer. Unfortunately in many companies, the customer has become a low priority. When people are not treated according to their expectations, they take their business elsewhere. What's more, they usually relate their bad experiences to as many as ten other people. On the other hand, the rewards for exceeding customer expectations are plentiful. That is good news for businesses that strive to offer the ultimate in Customer Service.
The question then becomes not whether to improve your company's service standard, but how.
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